I used to really not care much about Elvis Presley - I'm still not a big fan, and don't like much of his post-Sun Records era. To me, he may have been the original rock star, but he was also the original sell-out. I was probably influenced by Public Enemy's song "Fight The Power" where they say "Elvis: was a hero to most/But he never meant shit to me/Racist, simple and plain/Motherfuck him and John Wayne!" But I realized that however much I was like "whatever," the guy changed the world. He influenced everything that came after, which is pretty much all rock and roll music. His bad movies, fat outfits, embarrassing Vegas era, lame albums, etc. would never change his influence.
KISS is like that. If Gene Simmons and Paul Stanley got a nickel for every kid who got a guitar, a bass, or a drumkit because of KISS, they'd double their fortune tomorrow. Yes, a lot of those bands sucked. And if you listen to their early music, it is awesome. They eventually fell off and sold out and lost their air of danger, just like Elvis.
Like, say, Jay-Z, they don't turn down money or a chance at publicity. Unlike Jay-Z, this opens them to ridicule. I don't buy into Gene's schtick, but one thing he is right about is: who cares what the media says. At the risk of sounding like Bill O'Reilly, KISS is a victim to media bias big time. Who cares, the fans know the deal.
I did watch their performance with Adam Lambert on American Idol (on youtube), and it was kind of embarrassing, but so what, they can do what they want. They can't do anything to make me like their old music less, and I'm beyond being embarrassed by their antics.
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