Thursday, July 9, 2009
BECK.COM: WHERE IT'S AT!
So many artists use their website as a perfunctory
marketing tool. Beck is actually making pretty creative use of Beck.com, though. I already told you about his "Record Club," where he and his friends cover an entire album in a day (some of his versions of songs from The Velvet Underground & Nico are already posted to the site), but he's also adding his DJ sets and also a feature called "Irrelevant Topics," where he interviews another artist. When he does this for a magazine, there's usually an editor to mediate and keep them away from "irrelevant topics," but that won't be the case at beck.com! The first artist he is interviewing is Tom Waits. Should be interesting!