Thursday, April 3, 2008


It's interesting to watch the way Radiohead, long one of the most innovative rock groups, have been getting innovative with the way they interact with their fans.  They are selling the individual instrumental tracks (guitar, bass, etc.) to "Nude," one of the songs from In Rainbows, allowing fans to make their own remixes. There's even a part of Radiohead's website where you can upload your version for other fans to hear (and comment on). I love this kind of thing: I know that R.E.M. are inviting fans to sort of "remix" their video for "Supernatural Superserious" (find out more here) and Trent Reznor is asking fans to create their own videos for the songs from the Nine Inch Nails album Ghosts. (Learn more about that here). I give these artists and their respective "teams" a lot of credit for coming up with new ways to engage fans.  Fifteen years ago, the only way fans could reach out to artists would be to send them a letter. The response would usually be an order form, to buy the band's t-shirts or something. Whatever else may have changed in music for better or worse, as far as artist/fan interaction, we've come a long way. 

No comments: