Check out this AT&T commercial featuring a guy who wishes he was Jack Black singing Motorhead's "Ace Of Spades."Like a lot of other rock fans, I used to absolutely hate seeing "my" music used in advertising. But, a few years ago, I talked to Iggy Pop about it. I think "Lust For Life" was being used in a commercial at that point. He basically said that radio had never supported him, solo or with The Stooges, and if this was the way people were finally hearing his music, he was OK with that. I mean, you have so-called "rock" radio stations playing Journey or REO Speedwagon but not The Stooges! Plus, he always hears about how influencial he is to other artists... artists who mostly make way more money than he has. Tough to argue with a guy like that about cred.
It's cool that guys like Neil Young and Bruce Springsteen and Pearl Jam have never had to play that game, but for someone like Lemmy, it's hard to argue. Why shouldn't he get paid? Hopefully the commercial will turn more people on to Motorhead.
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